The channel is the only broadcaster televising the weekly briefing of the P.R.C.'s State Council - which provides useful insights into Chinese policy priorities

As a Hong Kong-based channel, the Phoenix InfoNews Channel provides a blend of information and general/financial news to Chinese viewers from an angle which is global in both content, perspective and values.

Phoenix InfoNews Channel's strategy is to establish itself in the minds of Chinese audiences across the region as a unique source of news with a pan-Asian and global focus. More distantly, it aspires to provide the basis of an Asian-based news and information channel providing a unique perspective on world events that will constitute a Chinese version of the major US-based networks.