| The Phoenix Audience Reaction Survey, a questionnaire based on the "TV Audience Reaction Model", was conducted by CVCS-TNS Research.
The survey was conducted between July and December 2003, covering 48 satellite channels including 13 CCTV channels, China Educational TV Channel 1, 31 Provincial Satellite TV channels and Phoenix Satellite Television (Chinese Channel, InfoNews Channel, and Movie Channel). The coverage and the sample of the survey were highly representative and authoritative with 3081 participants, covering 30 cities in China, except Lhasa.
The result of the survey showed that, on average, audiences spoke highly of Phoenix in regard to the channel itself and its commercial value. |
